UK Karting - Notice Board (Chat) : Re: Who needs a 4x4

Notice Board (Chat)

Re: Who needs a 4x4
Posted by 'SimonS' on 23 Dec 2010 @ 11:03

| View Message Thread | Reply to this message |

SimonSJoined: December 2004
Total Posts: 4
[ View User Profile ]

"Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet."

Use of social networks (school mums, etc): check
Use of viral technique (gossip): check
Word of mouth and networks: (mumsnet etc):check
Increase in product sales : check

So it looks like viral marketing, walks like viral marketing, quacks like viral marketing...by golly, Watson, could it be viral marketing?

Don't let the fact that there was also conventional advertising out there fool you. I lost track of the number of families who told me they had a 4*4 because of factors never advertised in the campaigns and factors they had heard from their friends or children and 'knew for a fact' (like the safety issue which turns out to be very debatable).

One of the biggest factors in our village was a certain TV personality whose children went to the nursery school. Clearly if she used one, then it must be worth it, no? The word soon spread.

Message Thread:

Women drivers..... by 'richpudd2003' (20 Dec 2010 @ 1:21)

Re: Women drivers..... by 'Newshound' (20 Dec 2010 @ 9:42)

Re: Women drivers..... by 'kartster' (20 Dec 2010 @ 10:15)

Re: Women drivers..... by 'LateBraker' (20 Dec 2010 @ 12:18)

Re: Women drivers..... by 'Aquila' (20 Dec 2010 @ 13:19)

Re: Women drivers..... by 'Newshound' (20 Dec 2010 @ 15:16)

Re: Women drivers..... by 'GrahamandGeorgeT' (20 Dec 2010 @ 17:22)

Re: Women drivers..... by 'BD' (20 Dec 2010 @ 17:24)

newshound by 'Aquila' (20 Dec 2010 @ 18:23)

Re: newshound by 'Shanny' (20 Dec 2010 @ 19:09)

Re: newshound by 'Newshound' (20 Dec 2010 @ 19:16)

Re: newshound by 'Newshound' (20 Dec 2010 @ 19:19)

Re: newshound by 'Aquila' (20 Dec 2010 @ 19:27)

Re: newshound by 'frak' (20 Dec 2010 @ 21:36)

Re: newshound by 'Newshound' (20 Dec 2010 @ 22:01)

Re: newshound by 'Newshound' (20 Dec 2010 @ 22:08)

Re: newshound by 'Aquila' (20 Dec 2010 @ 22:13)

Re: newshound by 'frak' (20 Dec 2010 @ 22:30)

Re: newshound by 'Newshound' (20 Dec 2010 @ 22:33)

Re: newshound by 'frak' (20 Dec 2010 @ 22:36)

Re: newshound by 'Aquila' (20 Dec 2010 @ 22:43)

Re: newshound by 'frak' (20 Dec 2010 @ 22:50)

For frak's sake... by 'Booney' (20 Dec 2010 @ 23:15)

Re: For frak's sake... by 'frak' (20 Dec 2010 @ 23:34)

Re: newshound by 'Newshound' (20 Dec 2010 @ 23:44)

Re: newshound by 'Aquila' (21 Dec 2010 @ 0:26)

Re: newshound by 'Newshound' (21 Dec 2010 @ 0:56)

Re: newshound by 'Aquila' (21 Dec 2010 @ 1:53)

4x4s by 'MattCortes' (21 Dec 2010 @ 7:55)

Re: 4x4s by 'Newshound' (21 Dec 2010 @ 8:22)

Re: 4x4s by 'MattCortes' (21 Dec 2010 @ 8:25)

Re: 4x4s by 'Newshound' (21 Dec 2010 @ 8:47)

Re: 4x4s by 'Rafe005' (21 Dec 2010 @ 8:58)

Re: 4x4s by 'MattCortes' (21 Dec 2010 @ 9:01)

Freelander by 'MattCortes' (21 Dec 2010 @ 9:06)

Freelander by 'Rafe005' (21 Dec 2010 @ 20:25)

Re: newshound by 'lard ass bob' (21 Dec 2010 @ 17:53)

haha dont make me laugh lard ass by 'Aquila' (21 Dec 2010 @ 18:13)

Re: haha dont make me laugh lard ass by 'frak' (22 Dec 2010 @ 22:07)

Re: haha dont make me laugh lard ass by 'Aquila' (22 Dec 2010 @ 22:11)

Re: haha dont make me laugh lard ass by 'frak' (23 Dec 2010 @ 22:38)

What the frak? by 'Booney' (23 Dec 2010 @ 22:48)

Re: What the frak? by 'frak' (23 Dec 2010 @ 23:31)

Re: What the frak? by 'Newshound' (23 Dec 2010 @ 23:37)

Re: What the frak? by 'Booney' (24 Dec 2010 @ 0:12)

Re: haha dont make me laugh lard ass by 'Aquila' (23 Dec 2010 @ 22:50)

Re: haha dont make me laugh lard ass by 'Booney' (23 Dec 2010 @ 22:57)

Re: haha dont make me laugh lard ass by 'RoadRat' (24 Dec 2010 @ 10:28)

Who needs a 4x4 by 'RoadRat' (21 Dec 2010 @ 15:29)

Re: Who needs a 4x4 by 'Newshound' (21 Dec 2010 @ 18:36)

Re: Who needs a 4x4 by 'SimonS' (21 Dec 2010 @ 19:31)

Re: Who needs a 4x4 by 'lard ass bob' (22 Dec 2010 @ 13:27)

Re: Who needs a 4x4 by 'Shanny' (22 Dec 2010 @ 22:29)

Re: Who needs a 4x4 by 'SimonS' << You are here!

Re: Who needs a 4x4 by 'Shanny' (23 Dec 2010 @ 12:39)

Re: Who needs a 4x4 by 'MattCortes' (23 Dec 2010 @ 12:46)

Re: Who needs a 4x4 by 'Newshound' (23 Dec 2010 @ 13:42)

Re: Who needs a 4x4 by 'Aquila' (23 Dec 2010 @ 14:34)

Re: Who needs a 4x4 by 'MattCortes' (23 Dec 2010 @ 16:20)

Re: Who needs a 4x4 by 'Aquila' (23 Dec 2010 @ 16:44)

Re: Who needs a 4x4 by 'LateBraker' (23 Dec 2010 @ 17:53)

Re: Who needs a 4x4 by 'MattCortes' (23 Dec 2010 @ 22:49)

Re: Who needs a 4x4 by 'max27' (24 Dec 2010 @ 10:22)

Re: Who needs a 4x4 by 'SimonS' (23 Dec 2010 @ 20:59)

Re: Who needs a 4x4 by 'brinjono' (23 Dec 2010 @ 22:18)

Post a Reply:

You may post a direct reply to this message which will appear in this thread.
To post a new or unrelated message use This Form. Top of Page
Notice Board Index

[ UK Karting Main Index ]


News	Karts & Karting	Notice Board	Market Place	Companies Directory	Tracks Directory	Events Calendar	Race Results	Photo Gallery	Links