UK Karting - Notice Board (General Karting) : Re: Kartmania 2014

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Re: Kartmania 2014
Posted by 'SimonS' on 13 Nov 2014 @ 10:30

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SimonSJoined: December 2004
Total Posts: 4
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It is all about footfall.

One needs to attract those who will be 'new' customers for your goods or services. Unfortunately only a very few of those going through the gate will be new customers in any meaningful way.

Once you filter out those who only go for the discounts, those who are committed to a particular class or series and those who have secondary, rather than primary motivation ( unless they are paying for the primary motivator), the returns are very small.

Indeed, one suspects that quite a lot of the space is only sold 'because someone else is there'; advertising that you exist as an alternative; rather than for a commercial return on the event. Even then, one finds out that most of those visiting the stand already knew that the alternative existed.

The only reason for exhibiting seems to be to clear stock space for the next year's products or to get rid of a personal holding of surplus, pre-used items.

Message Thread:

Kartmania 2014 by 'MikeG' (05 Nov 2014 @ 20:26)

Re: Kartmania 2014 by 'MartinCapenhurst' (06 Nov 2014 @ 8:52)

Re: Kartmania 2014 by 'MikeG' (06 Nov 2014 @ 19:49)

Re: Kartmania 2014 by 'MartinCapenhurst' (07 Nov 2014 @ 0:12)

Re: Kartmania 2014 by 'IanF' (07 Nov 2014 @ 19:26)

Re: Kartmania 2014 by 'ac1962joey95' (07 Nov 2014 @ 9:17)

Re: Kartmania 2014 by 'nitch' (07 Nov 2014 @ 12:59)

Re: Kartmania 2014 by 'MikeG' (08 Nov 2014 @ 10:56)

Re: Kartmania 2014 by 'MaxRacewear' (08 Nov 2014 @ 13:20)

Re: Kartmania 2014 by 'SimonS' << You are here!

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