Fair usage policies
http://www1.orange.co.uk/mobileterms/pay-monthly-iPhone-terms.html
http://www.vodafone.com.mt/tc-general?l=1#fair-policy
Or an article on O2's FUP.....
The hotly-anticipated £269 handset – a combination of Apple's iPod music player and a mobile phone – goes on sale in the UK next Friday.
O2, which is offering the iPhone exclusively on its network on monthly tariffs of £35 to £55, hopes that customers will make much greater use of the web with their mobiles.
The company had been planning to advertise data usage on the iPhone as ''unlimited", while insisting on a ''fair usage" policy, whereby it could cap use at 200 megabits of data per month. Fair-usage policies are a standard approach across the sector.
But while O2 says that average data usage on mobiles is just five megabits a month, its feedback showed that potential iPhone customers felt uncomfortable with having any limit.
''Customers find 'unlimited with limits' confusing, plus most people don't speak in megabits or understand what they equate to," said O2 UK chief executive Matthew Key.
''So we've taken the decision to remove the fair usage cap so that 'unlimited' really does mean 'unlimited' – this is a market first."
Data accessed must be for personal, not commercial, use and the phone must not be used as a modem.
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