I don’t even understand the question, really.
The karting market has – resoundingly – decided that it wants Rotax rather than anything else. Repeatedly call this purchasing decision into question comes close to declaring the majority of karters stupid.
National and international championship level is a rarefied world that is totally foreign to most club karters; comparisons of engines at that level vs. club level simply don’t apply. Yet even at the highest level Rotax makes the Birel engine look like a minnow. Why would that be?
The Birel engine was adopted for the highest level in the UK (is it raced, or even sold, anywhere else in the world?) for reasons that are beyond me, but I’ll bet this top-down approach to marketing will not work. BRP/Rotax earned its position in the market; from the bottom up and worldwide.
I know what it’s like to be enthusiastic about a fringe product that I am convinced is superior, but that doesn’t stop me seeing why the majority buy and race Rotax.
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