Back to my original question... Okay an alternative lower cost approach.
I was interested in the Nurburgring 24hrs this year, and was majorly disappointed when Motors or Eurosport were not rebroadcasting it, I eventually tracked it down to a german live webstream, and had another window open with Radio Le Mans live commentary, amazing specialist programming for a specialist audience (admittedly it was an expensive german tv live broadcast rebroadcast over the web).
But back to recorded karting, get message to target audience, how to reach a specialist karting audience, without tv, where do they flock?.... I know, how about right here, and all the other karting forums on the web. What if if there were a high quality video player with multi camera, etc, etc, coverage of tkm embedded on the front page of this website streaming tkm, who would be watching? rotax drivers, super1, fks, etc, etc, and these are people are in karting, buying, driving, making purchasing decisions. ‘Karting for & to karters’?
It’s different from what you are trying if you’re trying to a reach mainstream audience, I’m not proposing to do that, I’m saying if you are minority sport, and you can’t afford or interest mainstream tv, and you still want to get to get your event, promote your championship to your sport’s audience, is there another way? And I’m not suggesting just ‘youtube’ (which is generally total crap) helmet camera clips, or single camera. I’m talking about multi camera, commentary, graphics, even pieces to camera, for an example check out freecaster tv, and on a high quality video player. Because you don’t have to meet tv broadcast requirements, you might be able to do more than 1, maybe 2, 3 rounds of tkm for the same money as one tv programme production, and tailor the programming to what your audience want, not what tv requires, and directly to your specialist target audience, and I’ve had people gathered around my desk at work for the showing off video moment, like little johnny, would that be attractive, in a different way? I don’t know... In the near future...
I was also recently forced to hook my ethernet broadband cable to my blu ray player the other night to access extra content on a blu ray disc, now it’s only a short step, and from my 50” plasma taking a video signal from the same broadband cable...
Sponsors... This is not formula one. You’ll have differentiate, kinds of “sponsors”. big small, corporate or personal driver sponsor, most grass root sponsors are not the same as sponsors in F1.
“Motorsport is statistically watched by ABC1 Middle class 35 years old and above and these are also statistically also those less likely to watch TV on the internet.”
Well I’m one, that demographic is definitely changing... What about their kids, who will become ABC1 Middle class 35 year olds, you’ll be one one day, Ben, do you think you’re web savvy, or will you forget about the web in a few years time?
“What about those who don’t have a good enough connection to watch internet TV?”
I was talking of the near future http://news.bbc.co.uk/1/hi/technology/8408919.stm
“So while I agree what your doing is great, allowing those that know and pay for Club100 races to see themselves race for a small cost; That is totally different to generalising about the Karting world.”
I’m not talking about Club100, Club100 don’t need me, and I’m not yet doing “it” either, that is where I’m enjoying myself exploring ideas, this is one idea that is actually for the more generalised UK karting world.
“Low cost Motorsport TV coverage just makes a travesty of the championship/ sponsors, mainly it due to hobbyists thinking they can make the same as FOM or ITV!”
Economic realism aside, you’re not FOM or ITV either, (b-dum-tish)
“There is a massive broadcast requirement (much more than your list) and the PSC, AJK or AGM's of this world cut corners.”
Are you rubbishing the competition? Be careful on the way up the greasey pole, for who you may meet again. I have Sky, BBC, C4’s TECHNICAL SPECIFICATIONS FOR COMMISSIONS SHOT ON STANDARD DEFINITION. My point was to give a flavour idea of the great number of technical requirements (and expense) which are critical to television, requirements which are largely unnecessary for web distribution, and the viewer would not see the difference. I apologise for daring to pul back the curtain.
“My theory is, if you don’t have the money to do it properly, don’t do it at all...”
Is that what the MD of Pitlane Productions tells his potential clients? Hmmm... It’s your clients money. In advertising, if your client doesn’t have enough money, then work smarter. You cut your cloth to what they can afford, not don’t make the clothing...
“I guess your argument also falls down if karting happened to appear on BBC next year?”
So have you got anything on BBC next year? And if you have, well no, my argument is sound. I refer you to my earlier answer, more karting on tv, more popularity, more people karting, means more opportunities, promotional budget in the sport. If you share a genuine passion for the sport, karting, that would only be good news. It’s win-win. It’s all good, Ben...
Now I must get back to editing some more kart porn for next year...
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Cameras again! (Gopro) by 'TheROTAXkidakaTKMkid' (15 Dec 2009 @ 8:31)
